# VidPlate > Cost effective marketing content made simple ## Posts - [Exciting News: We've Received a Substantial Grant from Innovate UK for Vidplate 3.0!](https://vidplate.com/exciting-news-weve-received-a-substantial-grant-from-innovate-uk-for-vidplate-3-0/): https://vidplate.com/wp-content/uploads/2024/10/VIDPLATE-3.0-ANNOUNCEMENT_V2.mp4 We are thrilled to announce that VidPlate has been awarded a substantial grant from InnovateUK, marking a pivotal moment in the growth of our platform and vision. This funding will accelerate the development of VidPlate 3.0, further positioning us as innovators in the ad tech space, with a focus on helping brands create content that stands out in today’s competitive digital landscape. What is VidPlate? VidPlate is an ad tech platform designed to simplify and elevate the content creation process for businesses of all sizes. We enable brands to create high-quality marketing content—whether it’s static images or video—efficiently, cost-effectively, […] ## Pages - [V](https://vidplate.com/creative-technical-guide/): VidPlate Technical Design Guide This guide will explain some basics for the technical aspects of creating templates to work in VidPlate. The system is flexible but their are some core rules to follow when creating templates. If you have any specific questions not covered please get in touch. Starter Template For every brief you’ll receive a starter template that already includes: Pre‑wired dynamic layers (TEXT, IMAGE, VIDEO, AUDIO, COLOURS) A named EG_CONTROL layer (Advanced Feature) Standard project folder structure and aspect‑ratio comps (as required for the brief) Safe space guides for each ratio (1×1, 9×16, 16×9) Basic Ad structure to […] - [Creative Collective Login](https://vidplate.com/creative-collective-login/): Welcome to the Creative Collective If you are not part of the VidPlate Creative Collective you can find out more on how you can become part an epic the crew of motion designers creating creative motion templates for the VidPlate platform. Find out more Login - [Creative Collective](https://vidplate.com/creative-collective/): Join the VidPlate Collective At VidPlate we believe that creating content should be fast and simple but without sacrificing on quality. We keep humans at the heart of what we do and that’s why everything we produce is designed, checked and approved by a creative. Already a member? Members Login What is the Collective? Introducing the VidPlate Creative Collective a handpicked crew of freelance motion designers crafting high-impact, motion templates for the VidPlate platform. What you’ll do Create polished, performance‑ready motion templates (VidPlates) that make complex ideas simple.You’ll bring your creative style while aligning to our technical specs and brief […] - [Asset Library](https://vidplate.com/asset-library/): Asset Library: Your content, organised and production ready Asset Library centralises the files your team uses every day and makes them easy to find, preview, and reuse. Store images, video, audio, graphics, and documents where creators actually work, inside VidPlate. What you can do Store and organise: create clean folders, tags and assign your assets to one of your brands for product shots, testimonials, B roll, music cues, voiceovers, graphics, and more. Preview quickly: scan thumbnails and clips to choose the right file fast. Upload from anywhere: quickly upload from your phone so teammates in the field can send clips […] - [Brand Management](https://vidplate.com/brand-management/): VidPlate Brand Management: Brand Hub Consistency and speed start with a clean foundation. VidPlate gives teams two purpose-built spaces to keep branding tight and production fast: Brand Hub for rules and identity, and Asset Library for files and footage. Together, they remove guesswork, reduce brand errors, and help you move from brief to finished creative with less friction. Brand Hub: Your brand, defined and ready to use Brand Hub is the single source of truth for everything that makes your brand… your brand. Store your colours, fonts, logos, and brand guidelines in one place so everyone works from the same, […] - [Performance Hub](https://vidplate.com/performance-hub/): Meet VidPlate’s Performance Hub: Clear Signals, Smarter Creative Performance data shouldn’t require a data team to decode. VidPlate’s Performance Hub turns your live results into simple, actionable signals so you can see what’s working, understand why, and improve your next piece of content with confidence. Plug in once, see everything Connect your accounts in minutes, then let the Hub do the heavy lifting. Facebook & Instagram: pull organic and paid metrics into one place Meta Ads: unify ad performance with the VidPlates that created it Every metric is tied back to the exact content created in VidPlate, so you’re never […] - [Content Planner](https://vidplate.com/content-planner/): Introducing VidPlate’s Content Planner: Your New Social Media Strategy Sidekick Planning social content just got radically easier. VidPlate has launched its new Content Planner, a powerful tool built to help brands and businesses streamline content scheduling, spark creative ideas, and manage their entire social media strategy in one intuitive space. Whether you’re a solo creator or part of a growing marketing team, the VidPlate Content Planner transforms the way you approach content planning, removing guesswork and replacing it with strategy, automation, and creativity. Plan Weeks (or Months) in Minutes At the heart of the planner are pre-built posting schedules tailored […] - [Subscribe](https://vidplate.com/mailing-list/): Sign up for the latest Subscribe to VidPlate’s mailing list to receive a 10% discount. Your code will be sent to your email when we launch in November. What are VidPlates? https://vidplate.com/wp-content/uploads/2025/10/WHAT-IS-A-VIDPLATE.mp4 - [FAQ](https://vidplate.com/faq/): FAQ - [Blog](https://vidplate.com/blog/): Blog Find out about all things VidPlate and what the team are up to behind the scenes.  Latest articles Want to see it in action? Book a demo to see the platform in action, and a member of our team can answer any questions you might have. Book in for a demo - [Pricing](https://vidplate.com/pricing/): Pricing We have a range of annual subscriptions that unlock the full potential of VidPlate to meet your business needs. All content created via the platform is edited and checked by VidPlate’s team of creative industry experts with years of experience creating content for global brands. Subscription tiers 10 Free Credits £ 300 /Year 1 Year access VidPlate AI Content Planner 1GB Asset Storage Access to VidPlates library of templates Content Perfomance Hub Post Scheduling & Publishing Sign up 50 Credits per month £ 1250 /Month Includes all Launch Features Order Custom VidPlates 3 Users 2GB Asset Storage Sign up […] - [What are VidPlates?](https://vidplate.com/what-are-vidplates/): What are VidPlate’s? VidPlates are crafted by creatives and driven by automation to allow for the cost effective production of content. https://vidplate.com/wp-content/uploads/2025/10/WHAT-IS-A-VIDPLATE.mp4 Why use a VidPlate? VidPlate offers you and your team a more cost-effective, quicker, and scalable way to produce content for your brand or business.  Cost Effective Our use of Automation and AI means that we can offer content a lower rates then found with traditional agencies. We use a subscription based model which enables us to offer better value and enables you to choose a package that best suits you needs.  High Quality All VidPlates are crafted […] - [VidPlate Features](https://vidplate.com/features/): Features A marketing platform that blends big agency quality with the power of automation, AI and data to make it cost effective to produce amazing content without the fuss. VidPlate AI https://vidplate.com/wp-content/uploads/2024/05/VidPLATE-AI.mp4 Discover VidPlate AI, your time-saving creative partner on the VidPlate platform. Effortlessly craft text and ideas for your marketing content. VidPlate AI understands your brand’s voice, creating captivating captions uniquely based on each piece of content.  https://vidplate.com/wp-content/uploads/2024/05/VidPLATE-AI.mp4 Asset Library Store, manage, and utilise your assets all within the platform, ensuring teams consistently use the best creative resources available. Brand Hub Create brands that can be shared across your […] - [Tom Howson](https://vidplate.com/tom-howson/): Linkedin Icon-email1 Mobile-alt Whatsapp Tom Howson VidPlate Founder   VidPlate Founder Former Asda Creative and Production Studio Manager and Director of Design at Vidsy EMEA, Tom has a proven track record as a leader in the marketing and creative industries. He specializes in leveraging future-facing creative technologies to deliver outstanding and cost-effective marketing content. Linkedin Icon-email1 Mobile-alt Whatsapp Find out about VidPlate Visit VidPlate.com - [Privacy](https://vidplate.com/privacy/): Howson digital customer privacy notice  This privacy notice tells you what to expect us to do with your personal information.  Our contact details  Email  support@vidplate.com  What information we collect, use, and why  We collect or use the following information to provide services and goods, including delivery:  Names and contact details  Purchase or account history  Account information  Website user information (including user journeys and cookie tracking)  Photographs or video recordings  We collect or use the following information for the operation of customer accounts and guarantees:  Names and contact details  Purchase history  Account information, including registration details  We collect or use the […] - [Terms of service](https://vidplate.com/terms-of-service/):    Vidplate Terms of Use    Introduction  These terms of use govern your access to and use of the Vidplate (the “Platform”) provided by Howson Digital Limited (the “Supplier”).  Access to the Platform is provided by your employer or contractor (the “Organisation”).  By accessing the platform you agree to the following terms.    Acceptable use  You agree to use the Platform for lawful purposes only and you may not use the platform:  to process, send or store material which is harassing, obscene, defamatory, or otherwise unlawful.  to interfere with the normal operation of the Platform;  to impersonate any person or […] - [E-Commerce](https://vidplate.com/ecommerce/): E-commerce VidPlate unlocks a budget-friendly solution to create high-quality video assets for heaps of products and services. Now, you can tailor these assets to hit different customer groups based on what they want and need. It’s the perfect way to amp up your e-commerce game! Content at scale Effortlessly generate large volumes of ads in various formats with variations showcasing your products and services. Custom VidPlates We can design custom templates tailored to your brand, providing you with a reusable solution to promote new products and services consistently. Cost Effective & Reliable Making content for large volumes of products and […] - [Small Business](https://vidplate.com/small-business/): Small business VidPlate empowers small businesses and individuals to craft amazing video and static ads without the hassle of hiring big marketing teams or needing years of content creation know-how. All our templates are handcrafted and totally customizable with your branding and content. Mix that up with AI tools suggesting templates, elements, and even throwing out captions/headlines to help you make the best content possible.  Epic Templates & Assets Fully customizable templates crafted by industry professionals with years of experience in creating motion and video ads for global brands. This ensures you get the same level of quality that global […] - [Enterprise](https://vidplate.com/enterprise/): Enterprise Give your marketing teams the ultimate tool to churn out video and static content like pros, without the hassle of strenuous briefing processes. Quick & Easy No back and forth emails, tedious calls, or not quite getting back what you expected. Simply put, what you ask for is what you get. Make a request in the platform and have your content back within days not weeks. Scalable Produce large volumes of content in multiple variations, enabling you to A/B test different marketing strategies and target customers more effectively. VidPlate AI Tools A range of AI tools to assist in […] - [Home](https://vidplate.com/):   Giving you the tools to simply create awesome cost effective video and static content. Content crafted by Creatives, powered by Automation & AI and perfected by Data Book a demo Book a demo https://vidplate.com/wp-content/uploads/2024/02/VIDPLATE-FEATURE_Explainer-1.mp4   Giving you the tools to simply create awesome cost effective marketing content. Content crafted by Creatives, powered by Automation & AI and perfected by Data Start creating a simpler way. https://vidplate.com/wp-content/uploads/2024/02/VIDPLATE-FEATURE_Explainer-1.mp4 Crafted by Creatives Every VidPlate is created and edited by a VidPlate designer with years of creative industry experience, ensuring you get the best quality content every time. Powered by Automation & AI Automation and AI power […] - [Contact](https://vidplate.com/contact/): Get in touch Speak to a member of the VidPlate team so they can learn about your needs and walk you through the platform. Thank you for taking an interest in VidPlate, we can’t wait to talk about all things creative with you! Tom H – VidPlate Founder Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Subscription are you interested in? *LaunchGrowScaleUltimateCustom PackageName *Email *Company (optional)Role (optional)Message Submit - [Privacy Policy](https://vidplate.com/privacy-policy/): Privacy Policy Effective Date: 01/01/2024Last Updated: 20/06/2025 At VidPlate Ltd (“we”, “our”, or “us”), your privacy is a priority. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use the VidPlate content creation and performance management platform, including when you connect to Meta (Facebook/Instagram) via the Graph API and Marketing API. We are committed to full compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and Meta’s Platform Terms. 1. Who We Are VidPlate is a UK-based platform that helps creators, brands, and marketers build and manage multimedia content, […] ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/vidplate.com/mcp) [comment]: # (Generated by Hostinger Tools Plugin)